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PRIVACY POLICY

SCOPE OF THIS PRIVACY STATEMENT AND OUR ROLE

Lead Pursuits responsibly leverages technology and we believe that everyone has a right to privacy. As a technology company, we’re providing this Global Privacy Statement (“Privacy Statement”) to explain how we, Lead Pursuits LLC, and the Lead Pursuits group of companies (collectively “Lead Pursuits,” “we,” “us,” or “our”), collect, use, share, or otherwise process information that we collect through our services. These services include, as applicable, our websites, mobile applications, social media pages, marketing activities, and other activities described in this Privacy Statement, or when other businesses provide us your personal information (collectively, the “Services”). This Privacy Statement is global, meaning it applies to all Lead Pursuits Services. We may provide additional or supplemental privacy statements for certain products or services.

This Privacy Statement describes our privacy practices when we process:

Personal information for the purposes of providing the benefits of our websites and the Lead Pursuits platform, which includes all of Lead Pursuits’ services, sites, and experiences (including through our mobile applications and desktop applications, if applicable) (the “Lead Pursuits Platform”); and

Personal information as necessary to manage, run, improve, and develop our business and personalize your experience while interacting with the Lead Pursuits Platform. Depending on your settings, this may include showing you personalized ads or recommending certain Lead Pursuits products based on your interests.

Lead Pursuits determines the purposes and means of the processing of your personal information as described in this Privacy Statement, and therefore acts as a ‘data controller’ (or equivalent/similar terms under applicable data privacy laws) of such information. We may share your personal information within the Lead Pursuits group companies and conduct processing activities as controllers or joint controllers for the purposes set out in this Privacy Statement.

In certain circumstances, there may be more than one data controller processing your personal information. In these situations, we act as an independent data controller over our processing activities. This means we determine how your personal information will be processed independently from the other data controllers. The other data controllers have their own obligations under applicable data privacy laws. Lead Pursuits is not responsible for other data controllers’ processing activities, and you should contact them directly for questions about how they process your personal information and about how to exercise your privacy rights in relation to such processing.

This Privacy Statement does not apply to certain processing activities where we are not the controller. When we act as a processor or service provider, the privacy statement of the customer who uses our Services applies, instead of this Privacy Statement, and our processing of such personal information is governed by our agreements with such customers. If you have concerns about personal information that we process on behalf of a customer, or wish to exercise your privacy rights regarding such personal information, please contact the customer directly.

If you have any questions about how Lead Pursuits processes your personal information, please see How to contact us below.

THE LEAD PURSUITS PLATFORM

The Lead Pursuits Platform and your personal information:

When we say “platform,” we mean that when you choose to share data with us Lead Pursuits uses that data together, not just within the individual offering(s) you’re using. The personal information we use in this centralized way may relate to you as an end user of our Services or as a customer or vendor of an Lead Pursuits customer whose personal information has been included in the Lead Pursuits Platform.

Business account information:

Some experiences and services within the Lead Pursuits Platform may allow you to interact with a business or other third party. If you are granted access to a business account, the business owner or a designated administrator may control and administer details of your account, for example, by deciding your access rights; making decisions about your personal information; or requiring you to take certain actions. If the owner or designated administrator changes your access rights, then you may lose access to the information the business controls.

Your use of the Lead Pursuits Platform as part of a business account may be subject to the business’s policies, which may differ from this Privacy Statement. We are not responsible for the privacy or security practices of other businesses, and you should consider both the business’s policies and whether you are comfortable giving the business access to your personal information before connecting to their services.

PERSONAL INFORMATION WE COLLECT

The personal information that we collect or otherwise receive about you depends on the context of your interactions with Lead Pursuits, how you configure your account, and the choices you make, including your privacy settings. The way we process your personal information may also depend on the particular Services, functionalities, or experiences you use, your location, and applicable law.

You may provide us with your information as follows:
Contact data and account profile data. We may collect information when you (or your organization) create an account, activate a subscription, and/or upload information to the Lead Pursuits Platform. Personal information may include your name, previous name(s) and/or nicknames, title and honorifics, professional title and company name, education, billing and mailing addresses, phone number and email address, profile photo, billing information (your payment information), purchase history, demographic information, preferences, subscription data, and your username and account credentials.

Identity verification information. We may collect information to verify your identity, including your name, date of birth, social security number, social insurance number, driver’s license number, passport number, government-issued identification details, and similar information to verify your identity.

Communications, feedback and survey data, and related data. We may collect personal information such as your name, email address, telephone number and any other personal information you choose to share when you reach out to us for support, give us feedback, participate in optional surveys, attend our events, participate in product research or training, or otherwise interact or communicate with us. This information may include: call center recordings and call monitoring records, chat and text records, voicemails, photographs, and video images.

Marketing data. You may provide us with your contact information and preferences for receiving marketing communications.

Social and community content. We receive content you may post on our social media pages and our community pages.

Business and financial information. We may receive information about your business, your finances, expenses, invoices, financial statements, details of your financial transactions, payroll details, payment details, tax return details, details about your customers, vendors, or employees, income and wage information, and/or investment information.

Interactions with Third Parties. The Lead Pursuits Platform may provide opportunities for you to connect with third parties. When you interact with these third parties, we may receive information about the communication and interactions.

Interactions with chatbots. We may receive information from you through your use of chatbots, digital assistants, or other interactive bots across the Lead Pursuits Platform.

Device and contact data. If you grant permission in your device settings, certain features may have access to your device and contacts.

Business connection data. We may collect information about you when you interact with the Lead Pursuits Platform through our customers. If you are a customer, vendor, or prospect of a Lead Pursuits customer and interact with the Lead Pursuits Platform, we may use this information to make recommendations about you to our customers. Our customers may also provide business connection data directly about you to us; this is described below under ‘Other users.’

Third-party sources:
The Lead Pursuits Platform is designed, in part, to help you connect with other people and businesses. As a result of those connections, others may be able to input personal information about you, including other customers using the Lead Pursuits Platform. You also may be able to input or process personal information about others. If you input information about others into
the Platform, you must only do so if you have first provided sufficient notice and received any required permissions, and have an appropriate legal basis if required by applicable law.

We may also receive personal information about you from other third parties where you have provided consent or where permitted by applicable law. We protect and process the personal information obtained from those third parties as described in this Privacy Statement, consistent with any additional restrictions imposed by the source of the information. Our third-party sources may vary over time and depend upon how you use the Lead Pursuits Platform. For example, we may receive information from:

Linked third-party services. If you choose to sync a non-Lead Pursuits account/service with your Lead Pursuits account, we will receive information from that account/service according to your settings with that account/service.

Supplemental information and identity verification providers. We may work with certain third parties to help us verify your identity, the specifics of your business, and/or supplement the information you have provided and ensure the accuracy of your information. For example, we may use third-party providers to validate your contact information (e.g., name, mailing address, email address, phone number) or to provide additional details about your business. These providers may include, for example, your company address, telecommunications provider, or email provider.

Customer support providers. We may receive personal information about you or your interaction with the Lead Pursuits Platform from certain third parties for troubleshooting purposes. For example, we may obtain information about your interaction(s) with customer support and information about technical issues you have raised, including call center recordings, call monitoring records, voicemails, photographs and chat records.
Municipalities and related third parties. Many Lead Pursuits features rely on information we receive from municipalities and related third parties. These partners may also provide information such as financial data, tax identification number, or information about prior activities based on your profile so we can make more personalized recommendations for you.

Other users. As described above, we may receive personal information about you from other Lead Pursuits Platform users (e.g., businesses from which you buy products or services, or with which you otherwise interact). We may also collect such information through features like referral programs.

Risk management, cybersecurity and anti-fraud providers. We may receive personal information from third parties that help us assess risks associated with our offerings, including to help combat fraud and illegal activity and to help protect your personal information.

Data providers. We may receive information from information services and data licensors that provide demographic and preference information to us.

Content providers. We may receive personal information from companies that make user-generated content from their service available to others, such as local business reviews or public social media posts.

Joint offering partners. We may offer co-branded services or experiences or engage in joint-marketing activities with others.

Government agencies. We may receive information from government agencies.

Public information. We may collect individual and household demographic information and preference information from publicly available sources, such as open government databases, social media platforms, and others.

Automatic data collection:
We, our service providers, and our business partners may automatically log personal information about you, your computer or mobile device, and your interaction over time with the Services, such as:

Device information. We may collect information about your device(s) such as IP addresses, log information, error messages, device type, and unique device identifiers. For example, we may collect IP addresses from you as part of our sign in and security features.

Usage information. We may collect information about your use of the Lead Pursuits Platform, such as the pages you viewed, the services and features you used or interacted with, your browser type, and details about any links or communications with which you interacted.

Location information. Certain features in the Lead Pursuits Platform may collect your precise location information, device motion information, or both, if you or your organization grant(s) us permission to do so through your device settings.

Information stored locally. Some of our web-enabled desktop services and offerings synchronize with the information on your computer. In doing so, we may collect information such as device information, product usage, and error reports. We may also store personal information locally on your device.

Communication interaction data. We or our third-party service providers may collect information from email providers, communication providers and social networks, such as your interactions with our email, text or other communications (e.g., whether you open and/or forward emails) – we may do this through use of pixel tags (which are also known as clear GIFs), which may be embedded invisibly in our emails.

Online behavioral data. We may automatically collect certain personal information about your use and interactions with our websites, customers’ websites or e-commerce stores, social media websites, and marketing campaigns that we or our customers organize, including device information (such as your IP address and unique device IDs), page view information and search results, links, and if you are a customer contact, whether or not a campaign presented or sent to you using our offerings has been viewed, delivered, opened, clicked on, whether it has bounced or was treated as spam.

Cookies and similar technologies:
Lead Pursuits and our service providers may use commonly used tools such as cookies, web beacons, pixels, local shared objects and similar technologies (collectively “cookies”) to collect information about you (“Cookie Information”) so we can provide the experiences you request, recognize your visit, track your interactions, and improve your experiences. For example, we may use session-replay technologies that employ software code to record users’ interactions with the Services in a manner that allows us to watch video replays of those user sessions. The replays include users’ clicks, mobile app touches, mouse movements, scrolls and keystrokes/key touches during those sessions. These replays help us diagnose usability problems and identify areas for improvement.

Biometric Information:
Certain parts of the Lead Pursuits Platform may make use of biometric personal information (“Biometric Information“). We will not collect your Biometric Information without first providing notice and obtaining your consent.

HOW WE USE PERSONAL INFORMATION

We may use your personal information in a number of ways or as otherwise described at the time of collection:

Service delivery and operations. We may use your personal information to:

 Provide you with the Lead Pursuits Platform, create your account and manage our relationship with you
 Run and manage our business, including resolving billing and financial disputes
 Evaluate your eligibility for marketing offers, products and services
 Provide features to you
 Provide a product or service that you have requested through the Lead Pursuits Platform
 Connect you with third parties and other users
 Communicate with you, such as sending you electronic notifications concerning your privacy
 Understand your needs and interests, and personalize your experience with the Services and our communications
 Provide you with support and resolve disputes
 Authenticate your identity
 Manage registrations and attendance, including sending related communications to you
 Register visitors to our offices for security reasons and manage non-disclosure agreements that may be required

Research and development. We may use your personal information to:
 Improve and develop our products and services by analyzing how they are used and interacted with, by training our artificial intelligence models and other machine learning models, as well as by assessing the use of and interactions with our Platform and certain content our customers send or display through the Platform, including by conducting data analytics to develop insights about you, your needs, and your preferences, so we can make more informed predictions, recommendations, and products for our customers.
 Combine and anonymize information about your interactions with Lead Pursuits to create aggregate, anonymized statistics for use in research and for marketing, promoting, improving, and developing our platform.

Please note any data obtained through Google Workspace APIs is not used to develop, improve, or train any generalized AI and/or ML models. Any data originating from the Google Workspace API is instead ingested only by Lead Pursuits’ and our third-party providers’ artificial intelligence tools to deliver services on the customer’s behalf and to ensure safety, not for model retraining.

Marketing and advertising. We, our service providers, and our third-party partners may collect and use your personal information for marketing and advertising purposes to:
 Market services, products and experiences, including to deliver promotional materials, product recommendations and other non-transactional communications via email, post, telephone, SMS or push notifications, in accordance with your marketing preferences.
 Personalize your experience and tailor recommendations, advertising, and offers presented to you, including through the development of insights about you and your needs based on your interactions with the Lead Pursuits Platform’s products, services, and offerings. These advertisements may be displayed to you on Lead Pursuits’ digital properties, including our websites and mobile apps, media platforms, connected devices, or other third-party platforms and channels.

Whistleblower Reporting.
When you report any concern of non-compliance, unethical conduct, or other alleged violation of our code of conduct and ethics, personal information you provide will be processed as a part of the investigation of the allegations and retained in accordance with our internal policies until the investigation is complete. While we make every effort to maintain confidentiality, depending on the investigation, disclosing your identity to other individuals may be necessary.

Compliance and protection. We may use your personal information to:
 Protect against misuse or abuse of our Services and ensure compliance with our Terms of Service, including in relation to content our customers send or display through the Platform
 Comply with legal and regulatory requirements
 Protect the rights, property, safety or security of the Lead Pursuits Platform, our customers, employees or others and prevent fraudulent or illegal activity
 Exercise our rights in the course of judicial, administrative, or arbitration proceedings
 Enforce, remedy, or apply our Terms of Service or other agreements

With your consent. In some cases, we may specifically ask for your consent to use your personal information, such as when required by law. We may process your personal information for other purposes that are compatible with the above purposes where permitted by applicable law.

Artificial Intelligence (AI) and Automated processing.
When you use or interact with features on the Lead Pursuits Platform like chatbots, digital assistants, or other digital conversational experiences powered by artificial intelligence, we may process your personal information using automated and manual (human) methods. Certain laws may provide you with the right to object to the automated processing of your personal information. Please review these rights in the “Region and state-specific terms” section below.

HOW WE SHARE YOUR PERSONAL INFORMATION

When you interact with our services.
We may share your personal information in the following circumstances:

For certain product features. We may use third party API services for certain product features. If you choose to use those features, you acknowledge and agree that you are also bound by the third party’s privacy policy.

When you connect with a Lead Pursuits Platform partner. You may be provided with offers, products, and services from third-party companies who integrate with our Lead Pursuits Platform. If you choose to interact with a platform partner, apply for their services or offerings, or otherwise link or sync your account to a platform partner’s product or service, you consent and direct us to share your personal information to the platform partner providing the service or offering.
In some cases, if you click through to go to a platform partner’s site, you will automatically be sending your personal information to that platform partner. When this happens, you will still have to submit your application on the platform partner’s site. Remember that any information you provide to a platform partner, whether through us or on your own, will be subject to their privacy practices and terms and conditions.

When you publicly post the information. We may provide opportunities for you to publicly post reviews, questions, comments, suggestions, or other content that may include personal information, such as your name or username. Anything you share in a public forum is public, and you should think carefully before you decide to share.

With your wireless carrier. When you use your wireless device in connection with the Lead Pursuits Platform, you authorize your wireless carrier to use or disclose information about your account and your wireless device, if available, to Lead Pursuits or its service provider for the duration of your business relationship, solely to help them identify you or your wireless device and to prevent fraud.

When you participate in the short code program. Personal information collected through the short code program (i.e., when you sign up for SMS texts), will not be shared, sold, or rented to affiliated or unaffiliated third parties for their own marketing purposes.

Other circumstances.
We also share your personal information with third parties in the following circumstances:
 For research. With appropriate controls, we may share information with third parties for research purposes. We only share information in a way that does not identify any individual.
 With service providers or agents. We share personal information with our service providers or agents who provide services on our behalf for the purposes described in this Privacy Statement. Service providers or agents are required to implement reasonable privacy and information protection controls to maintain the privacy and security of information provided to them consistent with the privacy practices outlined in this Privacy Statement. Service providers or agents may include companies that assist us with our advertising, marketing, and sales efforts, help us with our technology offerings (such as hosting, security or anti-fraud providers) and help us run our business. Service providers or agents also include AI providers, including generative AI providers.
 For mergers and acquisitions. If we are involved with a merger, asset sale, financing, liquidation, bankruptcy, or the acquisition of all or part of our business to another company, we may share your personal information with that company and its advisors before and after the transaction date.
 With our affiliates and subsidiaries and your right to limit information sharing. We may share your personal information with our affiliates and subsidiaries for everyday business purposes as described in this Statement, including for marketing purposes, for improving and developing our offerings, and for personalizing your experience on our Platform. Certain laws may provide you with the right to limit our information sharing activities in certain circumstances. Please review these rights in the “Region and state-specific terms” section below.
 For advertising and analytics. Lead Pursuits may use advertising networks and other providers to display advertising on our Lead Pursuits Platform or on other sites. Lead Pursuits may share personal information with advertising networks and other providers to tailor advertising and offers presented to you based on your interactions with the Lead Pursuits Platform’s products, services, and offerings. Our advertising partners may place cookies on unaffiliated websites in order to serve advertisements that may be relevant to you based on your browsing activities and interests and determine the effectiveness of such advertisements. See also the “Region and state-specific terms” section below for additional information. Lead Pursuits responds to the Global Privacy Control signal for USA residents, as described further in the United States section below. However, we do not respond to “Do Not Track” signals because there is no formal “Do Not Track” standard.
 For legal reasons. We may share your personal information with third parties for legal reasons without your consent, and as permitted by law, including:
 When we reasonably believe disclosure is required in order to comply with a subpoena, court order, or other applicable law, regulation or legal process;
 To protect the rights, property, or safety of Lead Pursuits, the Lead Pursuits Platform, our customers or others;
 To protect or defend against attacks;
 To enforce, remedy, or apply our Terms of Service or other agreements;
 To prevent fraud, cybersecurity attacks or illegal activity;
 For debt collection; and
 With regulatory agencies, including government tax agencies, as necessary to help detect and combat fraud and/or protect our customers, users and/or the Lead Pursuits Platform, or in required institutional risk control programs.

YOUR PERSONAL INFORMATION RIGHTS AND CHOICES

At Lead Pursuits, we believe that you have choices about information that pertains to you or your business.
We provide all customers, including those in the EU, UK (and Gibraltar), and Switzerland, with options to manage the privacy of their personal information.

Update your privacy settings. You may update your privacy settings by visiting your account settings.

Correct your personal information. You can edit and correct certain personal information at any time by changing it directly in our products and services.

Access your personal information. You may download a copy of the personal information we have about you by visiting your account or by calling us.

Delete your personal information. You may ask us to delete your personal information by visiting your account settings or calling us.

Cookies and other tracking technologies. You may be able to opt-out of interest-based advertising by visiting the NAI Opt-Out Page or the Choices Opt-Out Page (or the Digital Advertising Alliance of Canada Opt-Out Page, if you are based in Canada) or by visiting your account settings. If you reside in California, Connecticut, Colorado, Montana, Oregon, Texas, Utah or Virginia, please refer to the relevant sections below under Region and state-specific terms for more information about opting out of tracking for targeted advertising purposes, or opting-out of sales and/or sharing.

Manage marketing communications from us. To update your marketing communication preferences, you can visit your account settings. You may also unsubscribe using the link found at the bottom of all marketing and promotional emails. If you receive marketing text messages from us through Lead Pursuits’ SMS short code program, you may opt out of receiving further marketing text messages from us by replying STOP to the message.

Your Rights. Depending on where you live, you may also have certain state- or country-specific rights with respect to your personal information. Please see the Region and state-specific terms section for your country, below.

Verification. To help protect privacy and the security of your personal information, you may be asked to provide additional information to verify your identity and/or ownership rights before we can fulfill your data rights request. If we cannot verify your identity or your ownership rights to the data, we may not be able to service your request until you provide proper documentation.

Data retention. Unless you specifically ask us to delete your personal information, we retain your personal information as long as it is necessary to comply with our data retention requirements and provide you with services and the benefits of the Lead Pursuits Platform and successfully run our business. Even if you submit a deletion request, we may be required to maintain your personal information for as long as necessary to:
 comply with our legal or regulatory compliance needs (e.g., maintaining records of transactions you have made with us);
 to exercise, establish or defend legal claims; and/or
 to protect against fraudulent or abusive activity on our service.
This means we may keep different information for different periods. If your account is canceled because you haven’t used it for a long time, we may delete this information immediately. There may be occasions where we are unable to fully delete, anonymize, or de-identify your personal information due to technical, legal, regulatory compliance, or other operational reasons. Where this is the case, we will take reasonable measures to securely isolate your personal information from any further processing until such time as we are able to delete, anonymize, or de-identify it.

International data transfers. Unless you have provided us with consent to transfer your personal information, information shall be processed and stored in the United States in accordance with applicable law. With the exception noted above, Lead Pursuits reserves the right to store and process your personal information in the United States and in any other country where Lead Pursuits or its affiliates, subsidiaries, or service providers operate facilities in accordance with and as permitted by applicable laws and regulations. Some of these countries may have data protection laws that are different from the laws of your country (and, in some cases, may not be as protective). When we transfer, store or process personal information outside of your jurisdiction (including to or in the United States, as described above), we take appropriate safeguards to require that your personal information remain protected in accordance with this Privacy Statement and applicable law. Some of these recipients of your personal information are located in countries for which the European Commission, the UK (and Gibraltar) Government, and the Swiss Government (as and where applicable) have issued adequacy decisions, which means that these countries are recognized as providing an adequate level of data protection under applicable UK (and Gibraltar), European, and Swiss data protection laws and the transfer is therefore permitted under Article 45 of the GDPR. Other recipients of your personal information are located in countries outside the EEA and/or the UK that are not the subject of an adequacy decision. In these cases, we may use the Standard Contractual Clauses approved by the European Commission or, as may be applicable, the International Data Transfer Agreement approved by the UK Government, to help ensure your personal information is protected. For more information on the transfer safeguards we rely on, please contact us by using the details in the “How to contact us” section below. Lead Pursuits complies with the EU-U.S. Data Privacy Framework (EU-U.S. DPF), the UK Extension to the EU-U.S. DPF, and the Swiss-U.S. Data Privacy Framework (Swiss-U.S. DPF) regarding the collection, use, and retention of personal information transferred from the European Union (EU), the United Kingdom (and Gibraltar), and Switzerland to the United States. Lead Pursuits rely on the EU-U.S. DPF to transfer data and will rely on the UK Extension to the EU-U.S. DPF and Swiss-U.S. DPF once approved by the appropriate authorities. We are subject to the investigatory and enforcement powers of the Federal Trade Commission. You can find more information about Lead Pursuits’ Data Privacy Framework certification upon request.

Security of your personal information. We use reasonable physical, technical and organizational safeguards that are designed to protect your personal information. However, despite these controls, we cannot completely ensure or warrant the security of your personal information. You can find out more about how we protect your personal information upon request.

Changes to our Privacy Statements. From time to time we may change or update our Privacy Statement. We reserve the right to make changes or updates at any time. If we make material changes to the way we process your personal information, we will notify you by posting a notice in the Lead Pursuits Platform or on a community post; by sending you a notification; or by other means consistent with applicable law. You can see when this Privacy Statement was last updated by checking the “last updated” date at the top of this Privacy Statement. Please review this Privacy Statement periodically to stay informed about how Lead Pursuits protects your privacy.

Children. Our services are not intended for or directed to children under the age of 13. We do not knowingly collect personal information from children. If you believe we may have information from a child, please contact us.

HOW TO CONTACT US

If you have questions or comments about this Privacy Statement or our practices, please contact us. If you have an unresolved privacy or information use concern or complaint that we have not addressed satisfactorily, please contact our U.S.-based third party dispute resolution provider.

United States contact information:
Lead Pursuits LLC
Attention: Privacy
204 Yale Avenue Suite B
Claremont, California 91711
(213) 915-4272
Attorney-cpa@outlook.com

Section Applicable to California Residents:


Scope
This section applies only to California residents. It describes how we collect, use, and share Personal Information of California residents in our capacity as a “business” under the California Consumer Privacy Act (“CCPA”) and your rights with respect to that Personal Information. For purposes of this section, the term “Personal Information” has the meaning given in the CCPA, but does not include information exempted from the scope of the CCPA. Please note that we may claim legal exemptions for certain types of personal information and certain Lead Pursuits companies from all or certain parts of the CCPA and other data protection laws. In some cases, we may provide a different privacy notice to certain categories of California residents, in which case that notice will apply instead of this section.

Personal Information that we collect, use, and disclose
The chart here summarizes the Personal Information we collect by reference to the categories of Personal Information specified in the CCPA, and describes our practices currently and during the 12 months preceding the effective date of this Privacy Statement. Information you voluntarily provide to us, such as in free-form webforms, may contain other categories of personal information not described in this chart.

Your California privacy rights
As a California resident, you have the rights listed below. However, these rights are not absolute, and in certain cases we may decline your request as permitted by law.

Access
You may request that we provide the following information about how we have collected and used your Personal Information during the past 12 months:
• the categories of Personal Information we have collected about you;
• the sources from which that information was collected;
• the business or commercial purpose for collecting, selling, and/or sharing your Personal Information;
• the categories of personal information we shared or sold about you;
• the categories of third parties to whom we shared or sold personal information about you;
• the categories of personal information we disclosed for a business purpose; and
• the categories of third parties to whom we disclosed personal information about you for a business purpose.
Request a copy of your Personal Information. You may request a copy of the Personal Information in your Lead Pursuits account or call us.

Correction
You can edit and correct your personal information at any time by changing it directly in your Lead Pursuits account.

Deletion
You may have the right, under certain circumstances, to request that we delete the personal information you have provided to us. You may delete your personal information in the Privacy section of your Lead Pursuits account or call us.

Opt-out of Sales and/or Sharing
Like many companies, Lead Pursuits use services that help deliver interest-based ads to you as described above. The California Consumer Privacy Act (“CCPA”) may classify our use of some of these services as “sharing” your Personal Information with the advertising partners that provide the services. You can opt-out of the “sharing” of your personal information by visiting the link in your Lead Pursuits account or call us. In addition, if you have enabled a recognized opt-out mechanism on your browser, device, or platform, you will automatically be opted out of any “sharings” when you interact with our Services. Please visit Global Privacy Control to learn more. Lead Pursuits does not sell personal information under the CCPA. We do not knowingly sell or share the personal information of individuals under 16 years of age.

Limit processing of sensitive personal information
Some of the personal information that we may collect are considered sensitive personal information under the CCPA. We collect sensitive personal information for the purposes allowed by law or with your consent. We only use sensitive personal information as necessary for our (1) Service delivery and operations, (2) compliance and protection, (3) research and development, or (4) Service improvement and analytics purposes in accordance with CCPA. If we use sensitive personal information outside the permitted purposes of the CCPA, we will provide you with the right to limit processing of sensitive personal information.

California Shine the Light
Customers who are California residents may request certain information concerning the categories of personal information (if any) we disclose to third parties or affiliates for their direct marketing purposes. If you would like more information, please submit a written request to us using the contact information provided below.

Non-discrimination
You have the right to be free from discrimination or retaliation related to your exercise of any of your California privacy rights.

Verification
In order to protect your personal information from unauthorized access or deletion, we may require you to verify your credentials before you can submit a rights request. If you do not have an account with us, or if we suspect your account has been accessed without your authorization, we may ask you to provide additional personal information for verification. If we are subsequently unable to confirm your identity, we may refuse your rights request.

Authorized agents
You may use an authorized agent to submit a rights request. If you do so, the authorized agent must present signed written authorization to act on your behalf, and you will also be required to independently verify your own identity directly with us and confirm with us that you provided the authorized agent permission to submit the rights request. This verification process is not necessary if your authorized agent provides documentation showing that the authorized agent has power of attorney to act on your behalf under Cal. Prob. Code §§ 4121 to 4130. We may deny a request from an agent that does not submit adequate proof that they have been authorized by you to act on your behalf.

Section Applicable to Colorado, Connecticut, Montana, Oregon, Texas, Utah, Virginia Residents:

Scope
This section applies only to the residents of Colorado, Connecticut, Montana, Oregon, Texas, Utah, and Virginia. It describes how we collect, use, and share Personal Data of state residents described in this subsection in our capacity as a business or controller under the corresponding state privacy laws, including Colorado Privacy Rights Act, Connecticut Data Privacy Act, Montana Consumer Data Privacy Act, Oregon Consumer Privacy Act, Texas Data Privacy and Security Act, Utah Consumer Privacy Act, and Virginia Consumer Data Protection Act (collectively, “Applicable State Privacy Laws”), and your rights with respect to that Personal Data. For purposes of this section, the term “Personal Data” has the meaning given in the Applicable State Privacy Laws but does not include information or entities exempted from the scope of the Applicable State Privacy Laws. Please note that we may claim legal exemptions for certain types of personal information and certain Lead Pursuits companies from all or certain parts of the Applicable State Privacy Laws.

Personal Information that we collect, use, and disclose
Upon request, Lead Pursuits will provide a summary of the Personal Information we collect and describe our practices currently and during the 12 months preceding the effective date of this Privacy Statement. Information you voluntarily provide to us, such as in free-form webforms, may contain other categories of personal information not described in the summary.

Your privacy rights
As a resident of Colorado, Connecticut, Montana, Oregon, Texas, Utah or Virginia, you may have the rights listed below. However, these rights are not absolute, and in certain cases we may decline your request as permitted by law.

Access
You may request a copy of the Personal Information in your Lead Pursuits account or call us.

Correction
You can edit and correct your personal information at any time by changing it directly in your Lead Pursuits account.

Deletion
You may have the right, under certain circumstances, to request that we delete the personal information you have provided to us. You may delete your personal information in your Lead Pursuits account or call us.

Opt-out of tracking for targeted advertising purposes
You can submit requests to opt-out of tracking for targeted advertising purposes by visiting the link in your Lead Pursuits account. Lead Pursuits does not otherwise “sell” your Personal Data to third parties for monetary consideration.

Opt-out of profiling
You can opt-out of the automated processing of your Personal Data to evaluate, analyze, or predict personal aspects related to your economic situation, health, personal preferences, interests, reliability, behavior, location, or movements, to the extent this results in decisions that produce legal or similarly significant effects.

Sensitive Personal Data
Some of the personal information that we may collect may be considered sensitive personal information under certain state privacy laws. We will not process your sensitive personal data without your consent.

Non-discrimination
You have the right to be free from discrimination related to your exercise of any of your privacy rights.

Appeal
If we decline to take action on any request that you submit in connection with the rights described above, you may ask that we reconsider our response by submitting a written request to us using the contact information provided. We will inform you in writing of any action taken or not taken in response to the appeal, including a written explanation of the reasons for the decisions. If the appeal is denied, we will also provide you with an online mechanism, if available, or other method through which you may contact your state attorney general’s office to submit a complaint.

Authentication
In order to protect your Personal Data from unauthorized access or deletion, we may require you to verify your credentials before you can submit a rights request. If you do not have an account with us, or if we suspect that your account has been accessed without your authorization, we may ask you to provide additional personal information for verification. If we are subsequently unable to confirm your identity, we may refuse your rights request.
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